2nd December 2007

SearchCap: The Day In Search, November 30, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Search in Pictures: Matchbox20 At Yahoo, Ask Tattoo & Yahoo Paintball
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
Google Reader Adds Recommendations And Drag & Drop
The Google Reader Blog announced that they have added two new features, unique to Google Reader, but not unique to many other RSS readers. The new features are “recommendations” and drag and drop capabilities….
Danny Sullivan & Rand Fishkin Talk About Search Ads Vs. Facebook Ads
Forget Facebook. Search Ads Are the Revolution from Danny Sullivan’s monthly AdAge column talks about how search ads compare to Facebook’s ads. That column is the topic in this week’s SEOmoz’s Whiteboard Friday. Danny sat down with Rand Fishkin at SEOmoz’s office in Seattle to create the following video. Enjoy!…
Facebook Modifies “Beacon” To Mollify Privacy Critics
As we wrote yesterday, Facebook faced a furor from critics who argued its Beacon program went to far in tracking its users’ actions on non-Facebook sites and broadcasting those back through Facebook newsfeeds. As of last night the company had decided to make changes in the advertising program to appease…
Google Adds Report Malicious Software Form
Yesterday I wrote how Search Spam Is Getting More Dangerous Every Day based on the serious malware issue that impacted Google, Yahoo and other search engines. Last night, the Google Online Security Blog announced the launch of a new form to report malware software to Google. It is Google’s way…
SES Chicago & PubCon Vegas Next Week: Can’t Make It?
Next week we have two large search marketing related conferences taking place. We have Search Engine Strategies Chicago and WebmasterWorld’s PubCon Vegas that are overlapping. Most conference attendees needed to choose between PubCon or SES, so most cannot make it to both conferences. Personally, I am not going to either…
WSJ: Google Will Bid For 700MHZ Wireless Spectrum
Google has said in the past that it would “probably” bid on the 700 megahertz wireless spectrum but has also adamantly declined to confirm that it would. During the last Google earnings call there was an explicit statement bay CEO Eric Schmidt, in response to an analyst question, that there…
The Search Shopping Mall: Moving up the Long Tail
Some time ago, I did a blog post called the “Other Long Tail of Search”. When Chris Anderson’s book came out, several smart search marketers realized that the long tail phenomenon applied to our industry as well. If you look at the keywords that drive traffic to your site…