CES 2009: Mattel Mind Flex

Since there were so few crowds at CES, it was shocking to see one. The biggest crowds EVERY day at the Sands Expo Center were surrounding the Mattel booth.

It was all because of a game called Mind Flex.

You wear a band around your head and you try to guide a small ball through an obstacle course using the power of your mind.

We never saw anyone master the technique of moving the ball through the course, but EVERYONE was interested in seeing people try.

Here is a video from The Guardian showing how the game works:

Here’s another video from CBS that shows it in MUCH more detail:

At a convention that was as empty and quiet as CES was this year, it was surprising to see so many people interested in one thing. Mike and I were never able to get close enough to it to try to play because it was so popular. Mike supposed that it was a form of biofeedback used as a controller for the game, but we weren’t able to test that theory.

Kudos to Mattel for being able to draw a crowd of people during a CES that was void of crowds!