Plymouth Belvedere

Advertising for the radically shaped 1957 Plymouth proclaimed, ‘Suddenly it’s 1960′, and this startling Virgil Exner creation did have some of the competition looking three years old. The transformation turned Plymouth’s workaday image completely around, catapulting the brand into third place in industry sales, on a volume of 762,231 cars.

Although the ‘Forward Look’ 1957 seemed longer than the 1956 Plymouth, in reality, overall length was virtually unchanged. Hardtops were about four inches lower, though, contributing to the impressively long and wide appearance.

This Belvedere convertible was ordered from the factory with air conditioning and the dual-carb Fury V8. The paint combination is Carnival Red with a Sand Dune White sport tone stripe. Production of Plymouth’s sole drop-top model was 9,866 and prices started at ,313.